Why give away 10,000+ ebooks? Simple Economics: To advertise ONE $3.99 eBOOK and get 667 people to click on the ad to read the book description and perhaps some sample pages would cost me between $467 and $670 with no guarantee of any immediate purchase or a sale within a month. If as many as the optimal 10% actually bought the book after clicking on the ad, I might make $100 or less. If I'm lucky, I would lose at least $367 on books sold to perhaps 70 people. I have 15 books in my catalog. Then it would cost me between $7000 and $10,000 to advertise them all with no guarantee that any of them would be sold or read. On the other hand, If I persuade just 667 people on social media to download all 15 books in my fiction catalog when I offer them free during the JULY Summer Sale at Smashwords, then rather than getting them to read a short blurb describing the book, I’ve actually placed each book into the hands of a possible reader at no cost to myself or the reader. A ...
Who Pays for Tariffs Explained by the Shirt Off Your Back. Whether you are a fan of tariffs or not, it could be useful to discuss how they influence the price you pay for some simple item, like for instance, an inexpensive polo shirt. First, we need to know something about calculating retail prices. If you don’t give a damn about calculating retail prices, skip the next four paragraphs*. *Retailers usually determine the retail price of something they sell in terms of the markup , which is the amount added to their cost for the item. That markup is usually expressed as a percentage, and a common markup for items such as polo shirts is 40%. However, the base for that percentage markup should NOT be the cost of the item. Rather, it is almost always the selling price. Here’s why: *Suppose a seller’s cost for a package of underwear is $6.00 and he bases his 40% markup on his $6.00 cost. Calculating 40% of $6.00 produces 40% X $6.00 = $2.40. Add the $2.40 to $6.00: $2.40...